Here’s how one analyst eloquently explains what we mean: To overcome barriers to success in the industry, teams within gaming companies need to look beyond the immediate moment - to work smarter, not harder, to uncover timeless stories that build brand equity while contributing to valuable growth metrics. The climate is an intense one, with players having a seemingly infinite number of options for ways to spend their limited free time. The video game industry is evolving at a rapid pace, which puts pressure on gaming companies to perform. At any moment, everyone at a company should know how their actions contribute to revenue-focused outcomes. What Is Gaming Analytics?Ī well-defined gaming analytics strategy empowers teams and individuals to make data-informed decisions. Indicative aims to help companies find more value in their data - and how those numbers tie back to key performance metrics - in your business.īy the end, we hope you’ll come away with tips for building an effective Customer Analytics strategy for your company’s product and marketing teams. Are you getting the most out of the insights that you’re collecting?.How are you using this information to build a high-performing business?.What are the stories that your players’ behaviors are telling you?.You need an analytics solution and data strategy that can help make that information useful. gamers’ weekly leisure time going to playing games as of 2018 - companies are sitting on treasure troves of insight. With 2.7 billion video gamers around the world - and 16% of U.S. Gaming data is one of the most valuable sources of information out there.
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